Specialty Bra Shops for Full Figures

full figured bra

It isn't enough to simply buy a bra in a large size from a retailer that doesn't understand the specific needs of full-figured women. It's best to shop from stores that specialize in plus-sized bras because they will have the knowledge and experience necessary to help you make the best selection.

Hips and Curves

Lace bralette with ruffle
Lace bralette with ruffle

Hips and Curves has supplied lingerie for fuller figures online since 2000. They provide a wide selection of styles from sweet to sultry, and they carry items that are specifically designed for women with fuller figures instead of lingerie designed for smaller women and then sized up.


There are over 60 styles of bras available, including t-shirt bras, bralettes, and sexy strappy selections. Prices range from about $25 to $50 and color options run the full spectrum from nude to magenta and turquoise. They carry sizes from 36C to 50D.

One customer comments that, "This is the best place that I have found for a plus size person like me to get sexy lingerie. I'm a 44C and that's a hard size to find a bra that do[es] not look like your great grandmother would w[ear]."


Orders over $95 ship free within the U.S., and you can return unworn items within 60 days for a full refund, or after 60 days for an 80% refund.


Seamless Underwire T-Shirt Bra by Amoureuse®
Seamless Underwire T-Shirt Bra at FullBeauty

FullBeauty is an online fashion retailer dedicated to providing a wide selection of products to meet the needs of women sizes 12-44. The store offers bras up to band size 58 and up to cup size N. Prices range from affordable choices under $10 to some styles that are tagged at over $75.

Fit and Style

There are a range of different bras available at FullBeauty, from longline styles to wireless bras to minimizers in a wide range of colors and prints.

In addition to carrying a wide selection of sizes and styles, FullBeauty makes sure that you get exactly what you want. Each product picture offers a "Quick View" feature that gives you an idea of how the garment will look in the front and the back with zooming capabilities. The site also gives shoppers an idea of fit and comfort with each style, as well as what customers love about that particular selection.

DoubleChinDiary.com comments that "The FullBeauty site prices are extremely reasonable. There are really beautiful bras for plus-sized women when you're normally reduced to basic over the shoulder boulder holders."

Shopping Details

All orders unworn can be returned within 30 days of purchase. Additionally, the site has a FullBeauty Shoppers Club that allows customers to pay only $2.99 on shipping with free returns.


A newer name in the plus size fashion market, Torrid is quickly becoming a popular choice for fuller-figured customers. One of the benefits of shopping at Torrid is that you can shop online or find a store near you where you can try items on in person.

Style and Comfort

Torrid offers eight different styles of bras that are perfect for everyday wear, including push up racerbacks and demi bras, that range from sizes 38B to 48DDD. The bras come in basic black and nude as well as bolder colors like coral and teal.

Plus size fashion blog Curves and Chaos gives Torrid bras a solid review: "After a few hours of wearing the bra, I was pleasantly surprised. No annoying digging into my shoulders, no wires poking me in the side, no extreme padding, and there's full coverage with support."

Shopping and Returns

Merchandise at Torrid is priced around $45-$60.You can return or exchange unworn items in person at a Torrid location, or by mail using their online return form, within 60 days of purchase.

Just My Size

Just My Size Pure Comfort Lace Bra
Just My Size Pure Comfort bra

Carrying up to size 58J, Just My Size offers over 100 affordable bra options that cost around $10 to $60. You can search by options like front closure, minimizers, and even bras with extra comfortable straps. Most choices are available in neutral colors, black, and pastel shades.

JMS Brand

This site also carries its own brand, which is available at department stores and online at sites like Amazon. Reviews are very positive for the brand. For example, one customer states: "I tried many brands through the years and finally found 'Just My Size.' (T)his style fits perfectly and there are NO underwires! It also doesn't look like an 'old-lady' bra. It is very comfortable to wear and lasts for years (when washed properly)."

Satisfaction Guarantee

They offer a 100% satisfaction guarantee on all of its items and free shipping on orders over $60. If your bra doesn't fit just right, there is a prepaid return label included in all orders to make your return extra easy.

Bare Necessities

Elomi Caitlyn Side Support Bra
Elomi Caitlyn Side Support Bra

Bare Necessities was established in 1998 and carries up to cup size N and band size 58. With a wide selection of brands and an extensive range of sizes, this intimate wear retailer strives to help every woman get the fit and quality she deserves.

Stylish and Comfortable Bras

The bras come in many styles including back smoothing and seamless, in many colors and patterns. Some are smooth satin while others are adorned with lace and bows so you're sure to find something that fits your style.

Customer reviews praise the selection and fit, with one noting, "I have been impressed with this site because of the selection, the quality of the products, the communication I received when I was having an issue, and because the delivery is prompt and not overly expensive."

Shipping and Return Information

At Bare Necessities, orders over $70 get free shipping. To make sure you get exactly what you need, bra fit experts are available to call during regular business hours. If your purchase isn't quite right, you can return unworn items within 60 days for a refund, or after 60 days for store credit.


Active black bra at Optifit
Active black bra

If none of the previous shops have what you're looking for, or if you want to be sure that the bra you order fits, try Optifit's custom made bras. These bras are specifically designed to be therapeutic for women with large cup sizes by providing postural support.

Standard and Specialty Bras

The bras lift the breasts without wires, and the company offers sport, maternity, and surgery styles as well as every day basics. Optifit bras come in black, white, champagne, and steel gray with a solid style and a lace style. Prices range from about $75 to $100.

Blogger 30 Something Mel raves, "Being larger breasted it can be hard to find [a bra] where you don't have lumps and bumps. The biggest change I noticed about Optifit was I had no lumps and bumps! From the hemming, to the straps details - everything is finished off beautifully and professionally."

Shopping Tips

Place an order using your standard bra size, then the company will send you a measurement kit. Optifit has a video to help you obtain your proper measurements, and once you send your measurements back to the company, the bra is sewn within about two weeks.

The company is based in the U.K. so shipping may take longer than it would with domestic companies, but International orders are accepted and you can opt to show prices on the site in U.S. dollars. Since these bras are custom made, returns are only accepted for defective items.

Sizing for Plus Size Bras

Even with all the information available for sizing, it's surprising that so many women aren't wearing a bra that fits them properly. It pays to measure yourself well; if you need help to learn how to size yourself, consult a bra sizing guide.

Ask a friend for help if it's difficult for you to take measurements alone. By focusing on fit first, you can feel confident - and comfortable - in the bra you choose.

Be Comfortable and Confident

When you choose a great bra that has the right fit, you can be comfortable and confident in any situation. Shop from quality bra retailers to make sure all your intimate-wear needs are met so you can look and feel your best.

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Specialty Bra Shops for Full Figures